THE NEW B2B SELLING
In today’s increasingly connected world, it’s more important than ever for sales reps to adapt to the evolving B2B environment. Buyers are more connected, more informed, and more susceptible to peer influence on their purchase decisions.
Traditional Selling is No Longer Effective
Social selling represents a fundamental shift in the way we communicate. Traditional means of selling, such as via phone call and email, are no longer as effective as they once were, with 90% of C-level executives claiming to never respond to these tactics. These strategies alone won’t cut it in the digital era.
Having social selling skills helps reps to better understand their audience so that they can engage in a relevant and meaningful way.
The social selling revolution is here! The evolving B2B space demands new sales strategies and more modern sales processes. And sales reps must rise to the challenge to effectively win in the digital era. See you on social!
